Hi beautiful people!
Like many sellers, Francis and Dave were initially reluctant to stage their apartment.
But they stopped short of hiring a professional stager to swap out their furniture and art. “I was extremely skeptical, I couldn’t see why things that I had collected over my life, sparsely placed, would be a problem.”
They listed the apartment for $1.85 million in June 2014. Then they watched, dismayed, as it sat on the market for six months, while they gradually cut the asking price to $1.65 million. “I had over a hundred showings, and could not sell it,” Francis said. “Not one offer.”
The couple took the place off the market that December, and at Annalese's behest, sent for a Home Stager.
To the Stager, the home’s décor was too eclectic, “like Victoriana meets ’80s meets Ikea,” she said.
Recent Work By Upstage By Lili!
“It’s not just about solving a problem now, but much more about presenting a lifestyle to prospective buyers,”
“The bar has definitely been raised. The glamour apartment is really what sells. People will walk out if it looks ugly, or they think it’s dark, claustrophobic or has other warts they don’t want to deal with.”